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Virtual events startups have high hopes for after the pandemic

Few people thought of virtual events before the pandemic struck, but this format has fulfilled a unique and important need for companies and organizations large and small during the pandemic.

Today, you can find numerous small niche events available year-round that might have been buried in the back of a larger in-person conference before 2020. For organizations, internal virtual events can also be instrumental in helping connect and promote engagement for remote-first teams.

Some respondents acknowledged that low-quality virtual events are growing ever more common, and everyone agreed that there is much more work to be done.

Among them:

▪ Xiaoyin Qu, founder and CEO, Run The World
▪ Rosie Roca, chief customer officer, Hopin
▪ Hemant Mohapatra, partner, Lightspeed Venture Partners India
▪ Paul Murphy, former investor in Hopin with Northzone (currently co-founder of Katch)

Events are still going to happen virtually just because they’re easier to organize and people can have more in-depth conversations. Internal virtual events for employees is another category that is getting more traction, because companies have been going remote. So many internal events like the company happy hour — events that help employees engage better — we think that’s still going to happen virtually. So there are a number of use cases we think will continue to be virtual and are probably better virtual.


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